It isn't just enough for your company to have a website and advertise it to bring in more business. The quality of your content on your website and marketing campaigns needs to capture your ideal customer. It must be informative, relevant and valuable to them. Our specialists at InternetMarketingCompany.Biz will design and create all of your content for your web pages and marketing campaigns including press releases, blogs, newsletters, and articles in such a way that prevents our efforts from being marked as spam, flagged, blocked and to minimize unsubscribers. We will monitor and analyze each of our strategies to see which are the strongest and most effective which will help us determine what our next marketing step should be. Find out how InternetMarketingCompany.Biz can customize your website and marketing campaigns to drive more traffic to your website and expand your potential leads database to convert them into qualified clients. Give us a call at 1-800-475-3410 for your FREE CONTENT ANALYSIS.
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The role of site navigation
Clear, easy-to-follow navigation is central to the quality of the user experience on your site. It can increase your click-through rate, especially when sub-navigations and other shortcuts are integrated. Well-designed navigation also can improve internal linking between all relevant pages on your site, cross-promoting pages that are similar in theme and topic.
The hierarchy of your navigation is critical in passing linking deep into your site. Pages that are too low on your site map won't generate sufficient attention to earn high search engine rankings. The objective is to optimize your site linking structure by creating a robust system of linking within your site. This may include links to related products, related articles, related websites…any links that may be appropriate. Our job is to optimize the anchor text and make it clearly visible to both site users and search engines.